TNT College Sports
BGSTR leapt at the chance to design a dynamic and adaptable package to showcase Turner Sports’ newest seasons of football and basketball broadcast programming.
We needed to design a unified package that could translate across the network’s diverse range of programming and potentially extend to other materials. Our goal was to set a contemporary visual identity that would reflect the individual sport while maintaining a brand consistency.
The design concept we landed on is based around the stadiums and circling around the facility while incorporating game elements into the visuals. The game elements we called out were rooted in 3D textures found on the field, ball, and even the uniforms adding in customization for each school.
Big 12 on TNT - Pitch Frames
Big 12 on TNT - Matchups + Interstitial Pitch Frames
Insert Design - Pitch Frames
Big East - Pitch Frames
Big East - Logos, Matchups + Interstitials
Additional Team Textures
Designing for versatility within the design was a key element of our packaging. We knew our partners wanted the ability to adapt our creative across a wide range of broadcast platforms, with potential extensions to print materials, image campaigns and promotions. Even potentially used as references for social media content, set designs and scenic elements.
Big 12 on TNT - Matchups
Big 12 on TNT - Player Cards
Leaning into the stadiums enabled us to design a package that is contemporary and fan-forward with an aesthetic that is bold yet accessible. The dynamic atmosphere is perfect to showcase college sports and incorporating the 3D textures into our design gives the whole package a really distinctive look and feel.
TNT Basketball - Matchups
Big East on TNT - Player Cards
Founder, Executive Creative Director
Josh Norton
Executive Vice President, Executive Producer
Carson Hood
Vice President, Head of Production
Virgil Conklin
Creative Director
Ross Henderson
3D Design & Animation
Brian Landisman, Conner O'Brien, Nick Woythaler
Design
Riley Carson, Carol Cai
Animation
Muriel Choi, Dacia Pruden, Chris Scales, Gauthier Bossuyt
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