The Walking Dead S10 Campaign
In this latest contribution to The Walking Dead universe, we collaborated with AMC to create dramatic eye-catching promos for season 10 in order to build excitement for the characters and their stories ahead of the season’s premiere. Using a stark red and black color palette - these pieces capture the ominous feeling of the world the show is based in and builds tension for the characters’ dramatic storylines.
We emphasized our main characters by animating moody portraits and built atmosphere by transitioning in and out of close-ups, landscapes, and key scenes from the season. Layered with character voiceovers referencing key plot points from Season 10, we were able to create dramatic moments by utilizing character portraits and connecting each scene with a viscous red tendril.
The tendril was created by a combination of ink footage and 3D displacement to simulate red ink unfurling across the screen. It acts as a navigational tool for the spot, guiding viewers from one scene to the next.
__Character portraits:__
The end result was a :30 second promo spot that seamlessly links the early episodes of Season 10 to the six new episodes and ramps up excitement for the twists and turns every installment of The Walking Dead is sure to deliver.
Executive Creative Director
Josh Norton
Creative Director
John Leamy
Head of Production
Virgil Conklin
Animators
Casey Drogin, Mark Thompson
3D Animators
Conner O'Brien, Nick Donatelli
FXX has assembled a formidable lineup of animated titles produced by FX Productions or sibling 20th Television, including Archer, Cleveland, King of the Hill, The Simpsons, Family Guy, Futurama as well as Bob Burgers. With all of these epic shows under one roof, it was time to brand the programming block and cement it as the tentpole for FXX.
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