SNL 50: Beyond Saturday Night

For on-screen interviews, we expanded our typographic style, using bold lettering to highlight the personalities who helped shape American comedy. This is especially prominent in the first episode, which focuses on the casting process and features never-before-seen audition footage and firsthand stories from both cast members and those responsible for making the final call.

Each episode’s typography was customized to reflect its theme. We leaned into a typewriter-inspired font for the Writers’ episode, emphasizing the behind-the-scenes creative process. For ‘The Weird Year’, which explores Lorne Michaels' return and the ambitious-yet-flawed casting of Anthony Michael Hall, Robert Downey Jr., Randy Quaid, Damon Wayans, and others, we took inspiration from ‘The Twilight Zone’, capturing the surreal and unexpected nature of that season.

Working with SNL’s archival footage was a highlight for our team, many of whom have experienced the show through different eras of cast members. From the original lineup to the stars of today, every episode we designed was packed with SNL history.

Our approach to the footage focused on authenticity, maintaining a natural look for both aired and behind-the-scenes content. The visual language we developed reflects a contemporary perspective on a series that has defined comedy for generations.