2025 AMC Upfront
AMC makes great shows—and their commitment to quality remained center stage at the Upfront presentation the network hosted for ad buyers, CMOs, distribution partners, and tech vendors in an expanded event this spring. BGSTR designed the comprehensive visual presentation shared at the event to showcase AMC's exceptional suite of content and the brand value it brings to advertisers.
Our design-forward approach created a visual identity across types of programming and distribution opportunities—differentiating between new shows premiering and honoring AMC classics like Mad Men and The Walking Dead.
We also created unique vignettes for the network talent joining the presentation including Brooke Shields, Jeffrey Dean Morgan, Alexandra Daddario, and Janelle Monae. Congratulations to our partners at AMC Networks on the event's success!
Executive Vice President, Executive Producer
Carson Hood
Founder, Executive Creative Director
Josh Norton
Vice President, Head of Production
Virgil Conklin
Creative Director
Ross Henderson
Animation Director
Casey Drogin
Sr. 2D/3D Design & Animation
Brian Landisman, Carl Dempsey, Conner O'Brien
2D/3D Design & Animation
Muriel Choi
2D Animation
Ivan Viaranchyk, Momo Zhao
Design
Carol Cai, Leo Bai, Nick Woythaler, Muskaan Sethi
BGSTR designed the graphics for AMC’s 2024 Upfront presentation, hosted by the network this April in New York.
For their 2023 Upfront presentation, AMC hosted an in-person event with between 200 to 250 attendees at Jazz at Lincoln Center on Tuesday, April 18. We designed the Upfronts for AMC to align with the brand’s vision for the most innovative and future-facing upfront in industry history and showcase a presentation that reflects the premium quality of their programming.
Sundance TV is home to the network’s original programming, film favorites and must-watch series and was ready for a brand update to showcase its prestige storytelling. BigStar had previously partnered with the network’s sister brand, BBC America, for a successful rebrand and we were excited to bring that same collaborative spirit to Sundance.
