TNT

Network Rebrand

Client

Warner Media

Year

2020

"Working with Big Star is always a delight. They continually bring fresh design solutions that exceed expectations, and have a keen eye for branding and identity.” - Kate Allen, VP of Broadcast Design at Warner Media

When the exciting opportunity arose to rebrand TNT, our partners at the network approached us, wanting to create a fresh, new system that could be both flexible and bold.

Hero Font & Color Palette System
Original Series Texture + Color

We started the design process by exploring fonts and endpage layouts, keeping in mind TNT's need to integrate a wide range of footage. Our hero font, League Gothic ultimately won the day, which led us to begin stress testing in a series of network anthem sizzles.

Once we had full buy-in, it was off to the races, building an entire system around the hero font.

We explored texture and color extensively, ultimately landing on a system that pulls color and texture from the coinciding show or film footage.

Promo opens for Original Series, Big Ticket Movies, and Acquired Series

We explored texture and color extensively, ultimately creating a versatile system that pulls color and texture from the coinciding show or film footage. We also re-imagined the TNT logo, removing the circle and using only the letterforms as a “lens” into the variety of programming TNT offers. Filling in the TNT letterforms with our palette colors also added a quick pop of energy.

TNT Logo ID - with and without circle

In addition to exploring secondary fonts for the endpage, the letterbox element came to life in animation- creating a framework for our font and endpage and giving the re-brand a cinematic point of view.

Letterbox & Font Layouts

In the end, we delivered a fresh new brand, brand sizzles, style guide, and turnkey toolkits for all network promos. Thanks to our friends and collaborators at TNT and Warner Media!

App Button

-BGSTR

Credits -

Executive Creative Director - Josh Norton
Executive Producer - Carson Hood
Head of Production - Virgil Conklin
Design Director - Ross Henderson
Lead Designer - Doug Chang
Designers - John Leamy, Ann Kruetzkamp
Animation - Casey Drogin, Chris Scales, Brian Landisman

Dancing with the Stars

Promo Package

Next Project: Dancing with the Stars
Telling the Bigger Story