When the exciting opportunity arose to rebrand TNT, our partners at the network approached us, wanting to create a fresh, new system that could be both flexible and bold.

We started the design process by exploring fonts and endpage layouts, keeping in mind TNT's need to integrate a wide range of footage. Our hero font, League Gothic ultimately won the day, which led us to begin stress testing in a series of network anthem sizzles.

Once we had full buy-in, it was off to the races, building an entire system around the hero font.

We explored texture and color extensively, ultimately creating a versatile system that pulls color and texture from the coinciding show or film footage. We also re-imagined the TNT logo, removing the circle and using only the letterforms as a “lens” into the variety of programming TNT offers. Filling in the TNT letterforms with our palette colors also added a quick pop of energy.

In addition to exploring secondary fonts for the endpage, the letterbox element came to life in animation- creating a framework for our font and endpage and giving the re-brand a cinematic point of view.

In the end, we delivered a fresh new brand, brand sizzles, style guide, and turnkey toolkits for all network promos. Thanks to our friends and collaborators at TNT and Warner Media!

-BGSTR

Executive Creative Director - Josh Norton
Executive Producer - Carson Hood
Head of Production - Virgil Conklin
Design Director - Ross Henderson
Lead Designer - Doug Chang
Designers - John Leamy, Ann Kruetzkamp
Animation - Casey Drogin, Chris Scales, Brian Landisman