Key Art & Out-of-home
Jenna Lyons is an internationally recognized style icon with a brand new reality show on HBOMax. BGSTR was excited to have the opportunity to flex our print capabilities in creating a number of different deliverables to promote the show. From magazine covers to billboards - we created a little bit of everything. We started by delving into design directions that could highlight Jenna's sharp and fashionable sensibility.
We did not just settle on one final look - but ended up executing a number of different promotional materials. We wanted to capture the high-fashion nature of the show while still allowing it to seem approachable and accessible to a broad audience. We delivered magazine spreads for such iconic publications as Architectural Digest, New York Magazine, Vogue, and Vanity Fair.
We were thrilled to see our designs live in the streets of NYC - they are scattered throughout the city, calling attention to the new hit series. Maybe some of you have even passed by them!
This was a fun and challenging project to expand our print capabilities on, and we could not be more proud of the final result.
Executive Creative Director - Josh Norton
Executive Producer - Carson Hood
Head of Production - Virgil Conklin
Design Director - Ross Henderson
Design - Doug Chang, DayDay, Carl Dempsey