Soul of America

Client

Kundhart Films

Year

2019

Graphics Package

Soul of America is an HBO documentary by Kundhart Films that could not have come at a more relevant moment. Based off of Jon Meacham's 2018 book, we take a peek into his insights about the country's present political climate and how it relates to the past. These themes gave us plenty to build off of when developing the visual language.

Based off of Jon Meacham's 2018 book, we take a peek into his insights about the country's present political climate and how it relates to the past.

Reference imagery

We began by selecting reference imagery that sparked dialogue, ideas, likes, dislikes to help form a point of view that felt right. From there we jumped into title designs, exploring varying degrees of distress/degradation to both environment and type, as well as a wide range of type styles.

Logo exploration

Landing on a type direction would help inform the rest of our graphics package and inspiration for the overall look.

Stats & Tweets designed by BGSTR

In addition to creating the film's graphic language - we delivered over 30 newspaper animations, lower thirds, locators and infographics. From statistics to tweets, and everything in between, we created a concise, clean graphic style that the film could use to relay information in the most effective way possible.

Motion tests for logo lockup

We really enjoyed working on this incredibly timely project, thank you to our partners at Kundhart films!

-BGSTR

Credits -

Creative Director - John Leamy
Executive Producer - Carson Hood
Producer - Shannon Hall
Title Design - John Leamy
Design - Doug Chang, Ivan Viaranchyk
Animation - Ivan Viaranchyk

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