HBO
I Know This Much Is True
It was amazing for us at BGSTR to be a part of such a special film with our longtime partners at HBO, creating the typography for the critic's spot.
View Projectclimbing the ladder
Industry
Client
HBO
Over the years, BGSTR and HBO have collaborated on a number of projects - so needless to say, we were excited when they approached us to create a promo package for the platform's new series Industry.
Industry
Climbing the ladder
Promo package
Since the show is a fast-paced, no-nonsense look at young graduates climbing the corporate ladder, we wanted our graphic approach to feel just as sophisticated and edgy.
Promo package
Structural type and smooth animation break up the action to build an energetic teaser.
We designed a number of interstitial title cards, using city-scapes to reference the show's urban feel and the fast-paced nature of the finance world. Structural type and smooth animation break up the action to build an energetic teaser.
01/03
We wanted the show's logo to be as big and bold as the content of each episode, so we enlisted larger-than-life typography to close out the tease.
In addition to the promo package - we designed and executed quotes for critic spots. We wanted to maintain the same aesthetic that we refined for the rest of our work - and we were happy to share all the hype and excitement that critics’ wrote in various publications. To enhance the affect, these quotes come in at some of the most captivating moments of the spot.
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