Industry

Promo

Client

HBO

Year

2020

Over the years, BGSTR and HBO have collaborated on a number of projects - so needless to say, we were excited when they approached us to create a promo package for the platform's new series Industry. Since the show is a fast-paced, no-nonsense look at young graduates climbing the corporate ladder, we wanted our graphic approach to feel just as sophisticated and edgy.

Structural type and smooth animation break up the action to build an energetic teaser.

We designed a number of interstitial title cards, using city-scapes to reference the show's urban feel and the fast-paced nature of the finance world. Structural type and smooth animation break up the action to build an energetic teaser.

We wanted the show's logo to be as big and bold as the content of each episode, so we enlisted larger-than-life typography to close out the tease.

In addition to the promo package - we designed and executed quotes for critic spots. We wanted to maintain the same aesthetic that we refined for the rest of our work - and we were happy to share all the hype and excitement that critics’ wrote in various publications. To enhance the affect, these quotes come in at some of the most captivating moments of the spot.

Thanks to our partners at HBO for another fun project! We're looking forward to the next one.

-BGSTR

Credits -

Executive Creative Director - Josh Norton
Executive Producer - Carson Hood
Head of Production - Virgil Conklin
Design - Doug Chang
Animation - Alec Iselin

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