Key Art & Out-of-home
TruTV's Impractical Jokers is a show that hardly needs an introduction. It is a hilarious, quick-witted escape from today's world. Translating that humor into a precise design language was a challenge that we were ready to tackle head on. We started by pulling reference images to convey these themes.
Through the course of this exploratory project we ultimately landed on a look that would capture and complement our main comedic players and bring them to life.
We extended the overall design concept to show how it would look across print, billboards, signs and other various deliverables.
This project was another great collaboration with the WarnerMedia team. We were happy to be able to explore the brand that is Impractical Jokers and provide some new looks to the dynamic team.
Executive Creative Director - Josh Norton
Executive Producer - Carson Hood
Head of Production - Virgil Conklin
Design Director - Ross Henderson
Design - Doug Chang, Margo Murphy