To start, our team explored various treatments that would capture Gordon’s fearless exploration in both culinary and cultural environments. We began stylizing bold type and peppering minute details into each scene. This simple approach allowed for pops of the Nat Geo “yellow” and font to tie us back to the brand, while also creating opportunities to infuse unique elements of cartography, routes and ingredients to set a look for the series with a texture and flavor of its own.
The combination of hand-drawn accents and routes of exploration lent a “travelogue” feel and staged Ramsay and the hero type with a rustic energy.