When FOX Sports came to us looking for an update to their NFL Sunday promo package, their current branding had not been changed for over a decade. With this in mind, we knew our approach had to be fresh, exciting, and bring new life to the highest rated show on the network.
Using a gridiron architecture and hard hitting macro photography as our starting point, we built our chosen concept around the yard lines of a football field.
With some of our top designers on the case, we came up with multiple looks and unique directions. From the beginning, we kept the utility of the package in mind, knowing that a flexible graphic structure would ultimately allow the client to easily transfer players in and out with our AE toolkits.
After creative back-and-forth with the network, we landed on one of our favorite styles and moved into production. Using a gridiron architecture and hard hitting macro photography as our starting point, we built our chosen concept around the yard lines of a football field, using them to transition in and out of footage to create fluid movement between key players and graphics alike.
By creating four versions of the endpage: two player single game, two player multi game, one player multi game, one player single game, we allowed FOX the capability to make key adjustments as needed from week to week.
We followed a similar system with the lower thirds as well, linking the animations to our gridiron architecture, and versioning out seamlessly integrated lower thirds for each NFL team. In the end, we were able to toolkit and deliver the open, star player & match-up graphics, transitions, endpages, title cards, and in game graphics.
As a whole, we created a versatile and dynamic package that translated extremely well into toolkits for FOX to use throughout the season and onward. Thanks to our friends and collaborators at FOX Sports for a project that was a total touchdown!
S3 Image Spot