College football is back!

For this Big Noon promo package, we were able to gear up with FOX Sports to build a brand around their Saturday afternoon football games.

Starting with designs that spanned from impactful and hard-hitting to expressive and tactile, we wanted to emphasize the strength and excitement built around the game window. Ultimately we were able to land on a design architecture that speaks to the sense of urgency and passion that every week holds in college football. Nothing is fussy and every decision has an impact. Establishing editorial from the top down, we scripted, edited and animated each of our final sequences.

Building on our clean, matte colors and bold typography, we approached animation style in a kinetic, editorial way, making our type and graphic textures pop into final lock-up. The ‘Countach’ font has an architectural strength that allows for the conveyance of a strong confident message, while subtle cropping of the letterforms hints at a collegiate style typeface.

Finalizing original music with our friends at Plush, we continued refining the graphics package, creating everything from a color team logo styleguide, to in-game graphic design, along with :05, :10, :15, :20, and :30second spots.

Our collaboration with the FOX Sports team was as exciting as ever. We’re looking forward to what comes next!

-BGSTR