When it comes to project timelines - BGSTR has done it all, from jobs that last over a year, to jobs that are only a week long. When E! approached us in need of an Emmy's promo with an extremely quick turnaround, we were excited to take on the challenge head-on. If anything, the short timeline paired with the general impending excitement for the Emmy's, energized and motivated us to put out something great!
We were tasked with taking the footage that E! had provided us with and turning it into several unique, exciting spots that could capture all the excitement and glamour the Emmy's are famous for.
We were tasked with taking the footage that E! had provided us with and turning it into several unique, exciting spots that could capture all the excitement and glamour the Emmy's are famous for. Using punchy animation and a fast-paced edit to match the energy and excitement of the ceremony itself, we featured many of the same celebrities in our spot that would go on to (virtually) attend the Emmy's this year. We had the unique challenge of showing red carpet footage, without showing the red carpet itself. Not to mention this was the first time the Emmy's had to be promoted as a socially distanced event!
In just about one week's time, we delivered a variety of spots at 15, 20, and 30 seconds. We wanted each of these spots to highlight something different and engage the audience in its own way. We leaned into the rotoscoping technique to create an engaging look with lots of star-power, attention-grabbing text, and upbeat music!
All in all, we were thrilled to take on this lightning fast project, and we were proud to partner with E! to get people excited for one of the biggest nights of the year in television. We hope you all had a wonderful night at the Emmy's!
Executive Creative Director - Josh Norton
Exec. Producer - Carson Hood
Head of Production - Virgil Conklin
Editor - Steven Ross
Design Director - Ross Henderson
Design - Doug Chang
Animation - Brian Landisman & Casey Drogin
Rotoscoping & Cleanup - CG Lab