Dateline

Brand Refresh

Client

NBCUniversal / Peacock

Year

2019

When it came time to refresh the iconic brand that is Dateline, we jumped at the opportunity to bring new life to NBC’s longest-running primetime show. From the beginning, the most important aspect of our design approach was to capture the giant-ness of Dateline’s stature, while giving it a modern, sophisticated look and feel. Thanks to the team at NBC/Peacock for their collaboration throughout, and on the show's brand new opening sequence!

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