For the 29th season of Dancing with the Stars, ABC came looking for us to set a stage for the presentation of their fierce new host and dancers this season.
All the spots craved an elegant, high energy environment to reveal the cast and Tyra, while being modular enough to take shape and transform. With some challenges presented by limited studio time and social distancing, there was an opportunity to make a lot with a little.
All the spots craved an elegant, high energy environment to reveal the cast and Tyra, while being modular enough to take shape and transform.
We generated calculated combinations of 3d minimal VFX and the blue screen footage to make all the initial ideas not only possible, but as sexy as Dancing with the Stars and Tyra deserved them to be.
Ultimately, we all felt that the “Runway to Ballroom” approach captured the connection between Tyra’s main stage, and her new environment, to really accentuate her top model energy and make way for the new talent.
We ended up with a photo-real render that would allow us to speed ramp in and out and bring dynamic lighting to each scene.
With a few rounds of design under our belt, we locked the look and went straight into modeling the Ballroom from scratch. With a few photo references and some of our top 3D VFX artists, we ended up with a photo-real render that would allow us to speed ramp in and out and bring dynamic lighting to each scene. We then roto’d & composited each shot of Tyra into our world.
Ultimately, ABC provided us with locked edits and we built out 9 spots in total to fit vertical, horizontal and social layouts ready for prime time. We also had our master-toolkitter, Lung, build simple, easy to use AE files for the ABC team to use for imagery swaps.
It was an extraordinary, spirited process with the ABC team, with the energy of everyone’s hard work and dedication, truly shining in each spot. Thanks again for the dance!
Creative Director - Josh Norton
Executive Producer - Carson Hood
Producers - Shannon Hall & Virgil Conklin
Design - Ross Henderson & Liu Chialung
Modeling - Alec Iselin, Conner O'Brien
3D Animation - Conner O’Brien
2D Animation & Compositing: Liu Chialung, Casey Drogin, & Carl Dempsey
Rotoscoping - Murad Currawalla
Toolkitting - Liu Chialung