BGSTR has worked to perfect our fast-paced, suspense-building promos over the years - which is why working with Fox Sports for their latest boxing spot came so naturally to us. Spence Jr. vs. Garcia was going to be one of the biggest fights of the year, and the event demanded a spot that would amp up the excitement even more.
Starting with a design exploration for type interstitials and overall treatment, we ultimately landed on a direction that could emulate the electricity in the air on fight night. Using sharp type and an “electric” color palette, we utilized this direction to help piece together a tight, energetic edit.
As we worked through refining the edit and graphic language in tandem, the promo continued to evolve, with an emphasis on bold typography and snappy animation. The lockups for the final spot are loud and commanding of attention, just like the fight itself.
In addition to the promo, we also produced in-game banners, bugs, and tickers to complete the package.
Thanks to our partners at Fox Sports for their collaboration throughout!
Executive Creative Director - Josh Norton
Executive Producer - Carson Hood
Head of Production - Virgil Conklin
Design Director - Ross Henderson
Design - Steve Fuller
Editor - Ethan Simmons
Animation - Liu Chia-Lung, Casey Drogin