bittersweet sendoff

A Goodbye to Girls

Client

HBO

The series finale of HBO’s Girls aired on April 16th, giving fans one last farewell. HBO came to us looking for a promo that would embody the spirit of Girls from beginning to end.

A Goodbye to Girls

ciao for now

Promo Design

Promo Design

Inspired by contact sheets and polaroids, we liked how simply these elements could capture a moment in time and create a sense of nostalgia. We used this concept to build a tactile, graphic architecture. This grid, coupled with materials from HBO, helped showcase the extraordinary nature of each character and their development over the show’s six seasons.

In animation, we intercut pieces of one-on-one interviews with the cast, writers, and producers reminiscing on their time with the show. Altogether, the scenes were built into a larger piece, racking focus and using a more organic rendering of the type to bring a time-stamped quality to the piece.

01/03

With warm colors, fun type, and a catchy song, the spot came together with a bittersweet sendoff. Special thanks to HBO and Senior Creative, John Wilhelmy for letting us say our goodbyes to Girls.

Up next

Related Projects

We were honored to help ABC tell the story of Mamie-Till Mobley in Women of the Movement. Mobley devoted her life to seeking justice for her son Emmett Till following his brutal murder in the Jim Crow South.

ABC

Women of the Movement

We were honored to help ABC tell the story of Mamie-Till Mobley in Women of the Movement. Mobley devoted her life to seeking justice for her son Emmett Till following his brutal murder in the Jim Crow South.

View Project
In celebration of the 52nd season of Documentary Now! we collaborated with the creative team at IFC to produce a look for their latest season premiere promo package and trailer.

IFC

Documentary Now!

In celebration of the 52nd season of Documentary Now! we collaborated with the creative team at IFC to produce a look for their latest season premiere promo package and trailer.

View Project
We teamed up with our partners at TNT and cranked out some electrifying work for AEW Rampage. We delivered multiple spots featuring the world-class All Elite Wrestling roster to build excitement for the matches.

TNT

AEW Rampage

We teamed up with our partners at TNT and cranked out some electrifying work for AEW Rampage. We delivered multiple spots featuring the world-class All Elite Wrestling roster to build excitement for the matches.

View Project
0:00
-0:00