Countdown
Client
Boardwalk Pictures
In a series documenting the different weeks leading up to six big events, 7 Days Out allowed us to help visually add to the excitement and anticipation of a classic countdown. Collaborating with director and partner, Andrew Rossi, we conceptualized various ways of representing this timeline in the open and throughout the series.
Off to the races
We went into this project locked and loaded with fantastic footage from Rossi’s team and began to develop a graphic language that could span each episode and still emphasize the tension and drama of the individual stories. While we explored colors, dynamic animations, and graphic beds, we ultimately decided that the clean black and white approach could live across all narratives.
To ensure we could successfully translate the look over any type of footage, we began to hone in on the main title as we continued to generate a variety of in-show calendar tests. We brought in one of our favorite editors to nail the editorial and graphic look. Ultimately, we tied together a mix of the knockout type and our calendar over the montage.
