June 10, 2016
The One Club called on BigStar again this year to create the graphic branding for the much-anticipated One Show awards ceremony. At this annual event, the best and brightest creative minds in advertising are recognized and awarded the One Show pencils.
This year, The One Club asked us to pull the brand in a more refined direction without sacrificing the creative fun that they champion.
We zeroed in on the pencil icon, transforming it into a beautiful, golden graphic acrobat. It dances, it flips, it shines, it multiplies and in doing so is meant to represent the many different One Show award categories.
The graphic animations and design architecture that we created was played throughout the event, as well as in advertising to promote the big night. Our relationship with One Club is going on five years now, and we are proud to be their partners in branding and party throwing…now if we could just get one of those pencils.
June 10, 2016
By Marcus K. Jones
Our long time collaborator, director Marcus K. Jones, always brings a high level of beauty and creativity to everything he touches. This Clinique spot is no exception. After Marcus shot and cut the piece, he wanted to add an extra animated element of pure fun. He came to us, and we took it and ran.
We started by boarding and experimenting with the piece. We looked at multiple ways to visually enhance its whimsical live-action, and to translate its musical heart into something ultra playful and popping with color.
After Marcus saw the initial test, he turned us loose. As long as we stuck to our two fonts (Helvetica and Didot, of course) and the four colors, we had carte blanche!
Inspired by the lively buzz of spring in New York, and the urban energy of our very own West Chelsea neighborhood, we dug in and made it sing. Literally.
June 10, 2016
Fashion Filmmaker & DP
A Director, DP and someone we hold in high regards, Marcus K. Jones takes fashion and filmmaking to a whole new level.
Marcus loves to film beautiful things and beautiful people. He has a way of bringing the sexiness out of people, and also playing up their cute, silly quirks. He polishes all of his work off with high fashion and high production value, making the individuals feel larger than life.
The way his work comes together is what we find to be truly unique, and his passion, technical skills, and perspective makes him one of the best collaborators.
Why do you spend your time making films?
Good question, I ask myself the same thing and my response is a question… “Why does a fish swim?”. It’s all I’ve ever known and my oldest love. Funny how I’ve come to realize that making films is inextricable from my identity.
What makes you love what you do, if you love it?
What I love most about my job is where it physically takes me. Breathtaking locations around the world. Inaccessible natural locations. Ultra-wealthy properties. Remote corners of NYC (always full of surprises).
What side of the film world are you looking in on/what makes you different?
I came from NYU: Tisch School Of The Arts where I was drawn to stories. Ironically most of my professional life has been outside of stories. So I find myself looking for ways to add even the slightest hint of story into my advertising work.
What is your goal?
Out of school my goal was feature films. However, I quickly ran from the indie-film path toward goals in advertising. Now I’m headed home: my goal is to write and direct a feature film.
How long have you been doing what you do?
It’s been 21 years since my first internship, if you want to count it that way.
How do you want to be remembered?
I want to be remembered as a fun person to work with, a real contributor, and a team player.
What influenced you?
I’m influenced by too many people to honor one over the rest.
What are you most passionate about professionally? What most excites you about your work & the contribution you can make?
What excites me most about being a director is that each new project presents a fresh opportunity to be great. And projects usually span a short time period, so I get to go to work with high hopes frequently. I’m most passionate about keeping things fresh. I hope for a career that’s full of variety and excitement.