September 16, 2019
Big Noon Promo Package
College football is back!
For this Big Noon promo package, we were able to gear up with FOX Sports to build a brand around their Saturday afternoon football games.
Starting with designs that spanned from impactful and hard-hitting to expressive and tactile, we wanted to emphasize the strength and excitement built around the game window. Ultimately we were able to land on a design architecture that speaks to the sense of urgency and passion that every week holds in college football. Nothing is fussy and every decision has an impact. Establishing editorial from the top down, we scripted, edited and animated each of our final sequences.
Building on our clean, matte colors and bold typography, we approached animation style in a kinetic, editorial way, making our type and graphic textures pop into final lock-up. The ‘Countach’ font has an architectural strength that allows for the conveyance of a strong confident message, while subtle cropping of the letterforms hints at a collegiate style typeface.
Starting with designs that spanned from impactful and hard-hitting to expressive and tactile, we wanted to emphasize the strength and excitement built around the game window.
Finalizing original music with our friends at Plush, we continued refining the graphics package, creating everything from a color team logo styleguide, to in-game graphic design, along with :05, :10, :15, :20, and :30second spots.
Our collaboration with the FOX Sports team was as exciting as ever. We’re looking forward to what comes next!
September 16, 2019
Gordon Ramsay is beloved for his straightforward no-nonsense personality. He’s rough-around-the edges and is ready to get straight into the action. For his new 6-part series, our partners and always great collaborators at National Geographic gave us the chance to design and execute the promo package.
Ultimately, National Geographic needed a full :30 second promo that would act as a template for cut-downs to live on-air in over 30 countries around the world and across social platforms. They would also need a toolkit that would coincide with their branding, but still feel unique to Gordon and his fresh stories.
To start, our team explored various treatments that would capture Gordon’s fearless exploration in both culinary and cultural environments. We began stylizing bold type and peppering minute details into each scene. This simple approach allowed for pops of the Nat Geo “yellow” and font to tie us back to the brand, while also creating opportunities to infuse unique elements of cartography, routes and ingredients to set a look for the series with a texture and flavor of its own.
The combination of hand-drawn accents and routes of exploration lent a “travelogue” feel and staged Ramsay and the hero type with a rustic energy.
We also ventured into incorporating topographic maps to frame photography of Ramsay and information. Ultimately, we all felt that the combination of hand-drawn accents and routes of exploration lent a “travelogue” feel and staged Ramsay and the hero type with a rustic energy, uniting the three prongs of Gordon’s journey: people, places and food.
We were thrilled to dig in with our partners at Nat Geo and see it run as one of the channels most watched shows!
September 16, 2019
For AMC’s new series NOS4A2, based off of the New York Times’ best-selling book by Joe Hill, we worked with the AMC team to introduce audiences to the frightening world of Christmasland.
Without much show footage to work off of, we designed this teaser package with a fully CG approach, building off of an idea centered around our villain's car - the Wraith. Using definitive props and show references, we wanted to properly capture NOS4A2’s world without giving too much inside information away.
Taking our time to make each scene full of character, we simulated smoke effects in Houdini for the gas mask and rendered our final vignettes in Redshift.
Once we established initial styleframes designed by Theo Daley, we jumped into production, bringing each individual element to life- the mask used by one of our villains, the bridge for our hero's portal, scrabble pieces, and the infamous Wraith used to travel to Christmasland. Taking our time to make each scene full of character, we simulated smoke effects in Houdini for the gas mask and rendered our final vignettes in Redshift.
Finalizing the sound mix with our collaborators at Plush, we delivered one full :20sec spot, that could seamlessly transition from one item vignette to another. Along with this, we delivered individual :10sec spots of each item for social.
Thanks to our partners at AMC for letting us take part. We had a blast!
September 16, 2019
Partnering up with the team at Left/Right, we collaborated over several months to develop the look for Tricky Dick, a 4-part docu-series for CNN. With the unique structure of a series made entirely of archival materials, we needed to establish a strategy that would bring new life to imagery from the era, while simultaneously creating a look of consistency throughout each episode.
We needed to establish a strategy that would bring new life to imagery from the era, while simultaneously creating a look of consistency throughout each episode.
We started our initial design exploration by incorporating bits of light exposure and blocks of color to bring vibrancy to photo treatments. In the end, we found our most successful designs were those that let the archival material speak for itself. We used subtle contrast to make the blacks in each photo as rich as possible and worked to incorporate bold type and occasional instances of double exposure for a splash of modernism. These methods were implemented across the board, from parallaxed photo treatments, to newspapers, date sequences, location ID’s and more.
Using a parallax technique on important photographic moments played a key role in bringing dimension and drama to our sequences as well. We were lucky to have a plethora of never-before-seen images of Nixon that were given a customized feel with this animation style.
To tie off our series design, our approach to the main title needed to feel bold and grandiose, while still insinuating the secrecy and mysterious nature of Nixon and his presidency. We landed on an approach that uses pieces of Nixon photos sliding and shifting behind semi-transparent blocks of type, starting with his younger self, leading up to the character he became by the time of his resignation.
This was an exciting, fascinating process that we’re grateful to have taken part of. Thank you to Mary Robertson and the Left/Right team for entrusting us with this very special and timely series!