Volume 24

May 16, 2019

TCM Film Festival 2019

Festival Branding

For this year’s annual TCM Classic Film Festival, the theme to follow was “love in all its forms”. Keeping this subject matter in mind, our design concepts incorporated all things romantic and joyful, from bright, pop-art colors, to illustrative film characters to graphic shapes.

Landing on an approach designed by Carol Cai, our style was centered around comedic and loving moments from each of this year’s featured classic films. Using cut-outs of all our favorite characters, brought to life with bright pops of color, we drew specialized illustrations for each environment, making every moment feel unique and heart-warming.

Original Design Concepts by Carol Cai, Gera Frascaroli, and Doug Chang

Our initial key art reflected this same concept, structured around relevant film quotes. Ultimately we felt the designs worked best without the type, having the characters come first and foremost.

Key Art Concepts "Butch Cassidy and the Sundance Kid" by Carol Cai
Final Key Art by Carol Cai

Using paper-like layers, tactile textures, small illustrative type-sets, and the TCM logo itself across the board, our animations have an intricately layered feel. The in-theater graphics peel back or connect these layers in a way that reveals famous scenes organically, while our ID’s use the rotating motion of the logo to transition in and out of loving moments with a wash of color.

In-Theater Graphics - Design by Carol Cai, Animation by Jane Wu, Casey Drogin, and Chris Scales

By layering paper-like and tactile textures, small illustrative type-sets and the TCM logo, we created a level of intricacy for each moment and a celebratory cohesion to the event branding as a whole.

In-Theater Graphics - Design by Carol Cai, Animation by Jane Wu, Casey Drogin, and Chris Scales
ID - Animation by Chris Scales

Lastly, our solicitation spots play with these elements in an origami-like motion, folding and unfolding each piece to reveal pertinent information, all leading up to the final endpage.

Solicitation Spots - Animation by Casey Drogin and Chris Scales
Sponsor Reel - Design by Carol Cai, Animation by Chris Scales

A big thanks to our partners at Turner for another year collaborating on the TCM Classic Film Fest. We’re in love with the result!


May 16, 2019

7 Days Out

Show Package

In a series documenting the different weeks leading up to six big events, 7 Days Out allowed us to help visually add to the excitement and anticipation of a classic countdown. Collaborating with director and partner, Andrew Rossi, we conceptualized various ways of representing this timeline in the open and throughout the series.

We went into this project locked and loaded with fantastic footage from Rossi’s team and began to develop a graphic language that could span each episode and still emphasize the tension and drama of the individual stories. While we explored colors, dynamic animations, and graphic beds, we ultimately decided that the clean black and white approach could live across all narratives.

To ensure we could successfully translate the look over any type of footage, we began to hone in on the main title as we continued to generate a variety of in-show calendar tests. We brought in one of our favorite editors to nail the editorial and graphic look. Ultimately, we tied together a mix of the knockout type and our calendar over the montage.

This approach brought a sophisticated and unified feel to the series design, while our countdown clock animations created tension and drama throughout each episode.

Once we had the defined direction, production took off and we created a 7 to 1 calendar design structure that could strike through the days up until the Westminister Dog Show, the grand re-opening of Eleven Madison Park, the NASA Cassini space mission, the Chanel fashion show in Paris, the Kentucky Derby and the high-stakes League of Legends tournament.

We had a blast creating this sophisticated and unified series package to help tell some truly incredible stories. Thanks to Boardwalk Pictures, Andrew Rossi, and Netflix for their partnership along the way!


Volume 23

Next Project: Volume 23
Telling the Bigger Story