June 10, 2016

The One Show

Graphic Branding

The One Club called on BigStar again this year to create the graphic branding for the much-anticipated One Show awards ceremony. At this annual event, the best and brightest creative minds in advertising are recognized and awarded the One Show pencils.

This year, The One Club asked us to pull the brand in a more refined direction without sacrificing the creative fun that they champion.

We zeroed in on the pencil icon, transforming it into a beautiful, golden graphic acrobat. It dances, it flips, it shines, it multiplies and in doing so is meant to represent the many different One Show award categories.

The graphic animations and design architecture that we created was played throughout the event, as well as in advertising to promote the big night. Our relationship with One Club is going on five years now, and we are proud to be their partners in branding and party throwing…now if we could just get one of those pencils.



Next Project: Clinique
Telling the Bigger Story