April 20, 2017

Artist Spotlight: Rob Grobengieser

Director / CD

As a long time admirer, we feel Rob Grobengieser’s work and spirit matches closely with what we do here at BigStar. His career has spanned across almost every role within the creative world, from directing to writing to producing and beyond. Based in New York, he spent over twenty years with MTV Networks as a Creative Director and Vice President, implementing brand initiatives and producing promotional content. We’re delighted to share his work, his passion, and most of all, his insight.

Q&A with Rob G

Why do you spend your time directing?

It’s my North Star. It’s the way in which I am able to express my creativity. Challenging myself to play with new perspectives, techniques and tools. Solving problems, learning and stretching. Directing is my way to grow as a creative influencer.

When did you first realize that you wanted to be a director/creative director?

I came from a fine art background, having worked primarily in mixed media with not much film or video experience. I landed in NYC right after college and apprenticed briefly with Helen Frankenthaler. Through that experience I learned a lot about the “real” world creative process. It inspired me to look beyond the mediums I was familiar with and to start experimenting in film, video and animation. And as they say, the rest is history.

Frames from VH1 Hip Hop Honors / Graffiti

What makes you love what you do, if you love it?

My love of creativity is super profound. It’s part of our humanity and for me it’s undeniable. I love the process, struggle, the break-through and the collaborative nature of the craft. I LOVE experimenting with technique and technology at the same time, allowing chaos and improvisation to create magic.

What side of the film world are you looking in on/what makes you different?

I draw inspiration from everywhere, including but not limited to the film world. My background is rooted in short form content and design. I have a ton of experience in all facets of spot-making including directing, storytelling, concept, problem-solving, sound design, 2d and 3d animation, post production, etc… I’m a bit of a Swiss army knife and I think that’s pretty unique.

What is your goal?

Simple goal — to continue creating and growing. To not take myself so seriously, stay open, read more, watch more, inspire and be inspired. Creating is hard work. I’m lucky to have found some amazing compatriots with Josh and BigStar.

How long have you been doing what you do?

Not long enough.

I love the process, struggle, the break-through and the collaborative nature of the craft.

Frame from VH1 / The Breaks

How do you want to be remembered?

I hope when it’s all said and done that I have drained my creativity tank dry and hope I’ve inspired legions along the way.

What influenced you?

What hasn’t?

So going all in with the clichés — thinkers, dreamers, iconoclasts, makers, pushers, risk-takers, music makers and outsiders… a literal list would span volumes. I’m influenced everyday by the amazing, beautiful, funky chaos of life.

VH1 Vogue Fashion Awards / Iron

What are you most passionate about professionally? What most excites you about your work & the contribution you can make?

Answering this through the lens of my career I would have to say that it’s still all about the work and delivering that final creative and the journey getting it there. I love team work. Long ago, I learned the value of collaboration and the strength behind it. My passion lies in influencing and inspiring every dot that gets connected in creating that final image.

What excites me is when I see the first “picture” in my mind’s eye, and then the fun really begins.


Project Runway Jr.

Next Project: Project Runway Jr.
Telling the Bigger Story